Brendan’s Communications Miscellany

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June 26, 2025
In this week's edition: how to spot "brand mission" BS, the death of the age of storytelling, Air India's CEO message backlash, more ads or better…
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Brendan Hodgson
June 19, 2025
In this week's edition: 2025 digital news report, AI hallucinations & crisis, discovering earned attention, what execs don't want in a presentation…
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Brendan Hodgson
June 12, 2025
In this week's edition: the state of the consumer, Pew's news media tracker, the reputation equation, how AI slop is warping metrics, zero-click…
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Brendan Hodgson
June 5, 2025
In this week's edition: reputation, risk & resilience in 2025, "insidious fear", the news platforms targeting young audiences, rebranding diversity, the…
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Brendan Hodgson

May 2025

May 29, 2025
In this week's edition: 2025 reputation rankings, Google Veo upends AI video, tackling mis/disinformation, CEO transitions and corporate reputation, the…
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Brendan Hodgson
May 22, 2025
In this week's back-to-work edition: how to influence chatbots, Zuck's declaration of war on the ad industry, our crisis of truth, the corporate…
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Brendan Hodgson
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May 1, 2025
In this week's edition: Why social media is over, why media relations is dying, supercharging your crisis training, AI in comms, from the temple to the…
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Brendan Hodgson

April 2025

April 24, 2025
In this week's edition: Every marketing channel sucks, why crisis preparedness is still so bad, media saturation, why AI company logos look like…
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Brendan Hodgson
April 17, 2025
In this week's edition: the forces shaping the media landscape, digital media and AI trend reports for 2025, why we should speak slower, why we fall for…
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Brendan Hodgson
April 10, 2025
In this week's mega "catch-up" edition: It's chaos out there, marketing's "woke" rebrand, LinkedIn superusers, the cult of content, surviving the big…
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Brendan Hodgson

March 2025

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