July 18, 2024
July 18, 2024
In this week's edition: NATO & Gen-Z, why Trump dominates TikTok, the new era of survey science, penalty shootouts & psychological safety, the rise of noplace, promise in presentations, and much more.
CEOs respond after Trump assassination attempt - “Corporate America has been reticent to make any statements about the 2024 presidential campaigns until now.” (Axios). And more on the events of the past week: Conspiracy theories spread wildly after the first assassination attempt on a US president in the social media age (CNN) and An assassination attempt for the social media age (Platformer)
Study: In-house comms teams suffer from a ‘trust gap’ - “According to new research by PR73, in-house comms teams find themselves distrusted by internal stakeholders and at odds with other department priorities.” (Adage)
Why marketers keep refreshing brands instead of betting on splashy ads - “The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing.” (Marketing Dive)
TikTok, Instagram Influencers Help Aging NATO Connect With Gen Z - “Alliance invited 16 content creators to summit in Washington. NATO paid for travel expense, but has no editorial control.” (Bloomberg)
Making sense of science: Using LLMs to help reporters understand complex research - “Can AI models save reporters time in figuring out an unfamiliar field’s jargon?” (Nieman Lab)
Promise, rehearse, let go - “What makes or breaks a talk? How can you increase your chances of being one of the speakers who leaves a mark? Let’s look at three simple habits that can make a difference for your next event or meeting.” Useful pointers. (The Plot)
Trump Dominates TikTok. This Pro-Biden Influencer Explains Why. (Politico)
We’re in a New Era of Survey Science - “It’s very difficult to get anyone to answer a phone call—and that’s skewing data on everything from chocolate milk to antisemitism.” (Slate)
Hunt for what consumers need and communicate a want - “Hunt for revelations about what your audience needs, but communicate what they want in a way that resonates. It’s much more lucrative.” (Creative Samba)
The psychological safety of penalty shootouts - Read it. This is not your typical LinkedIn-style “comparing abdominal surgery to B2B sales” article. (Make work better)
What Do I Do for a Living? Confronting an Identity Crisis - I feel this as a communicator, having discovered over the years that quite a few people have no idea what I do for a living. (Mister Editorial)
noplace, a mashup of Twitter and Myspace for Gen Z, hits No. 1 on the App Store - “Aiming to bring the ‘social’ back to ‘social media,’ a new app called noplace has surged to the top of the App Store as it launched out of invite-only mode Wednesday. Designed to appeal to a younger crowd — or anyone who wants to connect with friends or around shared interests — noplace is like a modern-day Myspace with its colorful, customizable profiles that allow people to share everything from relationship status, to what they’re listening to or watching, what they’re reading or doing, and more.” I feel old. (TechCrunch)
Celebrating the thrill of EURO 2024 on TikTok - “Coming off the heels of the EURO 2024 finals, (TikTok is) sharing a roundup of the most exciting trends and content that have inspired the global TikTok community.” (TikTok via my colleague Bashar)
And finally, the most popular article from last week was Post Worthy: A Look at Trends in Text-Based Sharing by Meta. Oh, and happy birthday week to my lovely wife.